Privacy Policy

Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads Similar audiences and Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Usage Data

    • Calendly Widget

      Personal Data: calendar information; device information; email address; Trackers

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Managing contacts and sending messages

    • ActiveCampaign Newsletter

      Personal Data: first name; last name; 

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: country; Data communicated while using the service; email address; first name; last name; phone number

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Balkan Trails OOD
    36 Felix Kanitz St. Apt. 7, 9000 Varna, Bulgaria

    Owner contact email: office@balkantrails.com